Rajasthan Royals

CEO Jake Lush McCrum introduces you to Rajasthan Royals

Rajasthan Royals are one of the 8 founding franchises of the Indian Premier League (IPL), winners of the inaugural season in 2008, finalists of the 2013 Champions League T20 and the 2022 IPL.

The Royals are on a mission to ‘Transform Society through Cricket, Transform Cricket through Innovation’ with their pioneering approach and undying spirit of royalty. Born from the commitment to entertain cricket fans and unearth new talent in India and across the globe, they have been at the forefront of nurturing and promoting budding cricketers since its inception. With their roots in Rajasthan, they are impassioned by indomitable qualities of strength, courage and fighting prowess that personify the culture and people of their home state.

It is a team of many firsts, not just on the field but also in the digital realm. From being the first team to lift an IPL trophy to broadcasting a designated YouTube Channel in November 2008 and to launching an electronic tablet in 2013 – the franchise has led by example. 

As a business, the Royals generate revenue from IPL’s television and online rights won by Star TV ($2.5bn for 2018-2022) as well as sponsorship, ticketing and merchandise – underpinned with a very strong and growing fan base on their social media platforms. 

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Some Business Stats

  • 5 - Most number of hat-tricks in IPL history

  • 226/6 vs PBKS (2020) - Highest-ever total chased in the IPL

  • 4 - Joint-most ‘Most Valuable Player’ awards won by any team in the IPL

  • 137 - Most sixes hit in the 2022 season

  • — Highest engagement rate on Instagram, Twitter and Facebook among the eight original IPL teams during IPL 2022

  • — In the Global Top 10 for total engagements on Twitter among major sporting teams for April 2022

  • — In the Global Top 20 for total engagements on Instagram among sports teams for May 2022

  • — Highest total impressions, third-highest total engagements among IPL teams on Twitter during the 2022 season

  • — Second-highest engagement rate among major sporting teams in 2022 on Facebook

  • — Second-most viewed IPL team on Instagram Reels in 2022 (297M views)

Impact Stories

  • Royals turn ‘Green Yodhas’ | 2022

    Rajasthan Royals teamed up with their Sustainability Partner for the season, Schneider Electric, to play their first carbon-neutral IPL match on May 11 against Delhi Capitals at the DY Patil Stadium in Navi Mumbai. As part of the Green Yodha initiative, they pledged to help plant 17,000 trees across India with an aim to offset their carbon footprint. The tree plantation drive was inaugurated on the day of the match by the Royals’ Chairperson Mr. Ranjit Barthakur and Mr. Anil Chaudhry, MD & CEO of Schneider Electric India, in the stadium premises.

  • Every Run Counts | 2020

    In a first-of-its-kind campaign, Rajasthan Royals joined hands with their principal sponsor Niine to help create awareness around menstruation in India. As part of the ‘Every Run Counts’ initiative, Niine pledged to provide menstrual hygiene to 9 girls for every run scored by the Rajasthan Royals players throughout the season. The Royals were once again leading the way, not only by becoming the first major men’s sports team in the world to be sponsored by a menstrual hygiene brand, but also by publicly initiating a conversation on a tabooed topic through their own platforms.


    Watch the video here.

  • Scholarship Programme for Indian Students | 2018

    Rajasthan Royals have tied up with Deakin University, Australia to promote sports education in India and facilitate research in sports management and sports science. The most important feature of the collaboration is the mega scholarship provided to an Indian student for a sports management course in Melbourne. The scholarship will provide for full tuition fee waiver!

  • Bat For Girl Child | 2015

    Rajasthan Royals worked towards the development and welfare of the Girl Child and pledged 2% of the annual profits of the company towards the cause for the year 2015. Rajasthan Royals tied-up with two NGOs – Educate Girls and Aangan  who were the beneficiaries of this funding. The British Asian Trust (BAT), part of HRH Prince of Wales’ Charities, worked as the Implementation Partner with the Rajasthan Royals.

  • Garnier – PowerLight A Village | 2013

    The cities of Jaipur and Hyderabad were targeted as part of a social media activity as Garnier Men with Rajasthan Royals participated in a unique social campaign called PowerLight A Village.

    Rajasthan Royals cricketers Rahul Dravid and Ajinkya Rahane launched this social campaign with an aim to light up hundreds of villages in India that have no easy access to electricity.

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