Unlock business value with AI, Data Science and Marketing Attribution

May 2019

Artificial Intelligence (AI) and Data Science are the 'buzz words' of the moment. For most business leaders and marketers, it's been a challenge to understand how AI and data science can help their business and deliver value.

Fospha have been helping clients for nearly two decades, over that time many things have changed. Today it’s a face lift, a new visual identity for the Fospha brand to reflect its evolution.

Back in 2016 it was a different story. Fospha acquired iJento, bringing together data infrastructure with Fospha’s AI intelligence platform.

iJento started life as ‘Site Intelligence’; an analytics company and the original competitor to Urchin (Google Analytics). It evolved with the modern marketing age to meet the demands of multi channel. Enter Fospha, a modern multi-touch attribution provider that builds customer data platforms to save marketing teams time and money.

Fospha brought together analytics and attribution, with data architecture and infrastructure. Whether it’s reducing data silos, empowering clients, or saving them time and money, they continue to evolve their client proposition.

Today Fospha Marketing launch with a new suite of products for marketing measurement and attribution sitting alongside Fospha Data Services, the data science consultancy arm. The re-brand brings to life Fospha’s core values, customer centric approach and focus on delivering business value.

Unlike large consultancies, the approach is to get clients to start small and grow, creating a business case for value before clients scale investment.

They’ve identified 3 steps to set clients up for success:

  1. Define the Goal: work with clients to identify their long term goal, then break it down into steps/ phases.
  2. Undertake Due Diligence: review a clients existing data infrastructure and data hygiene levels to yield cost savings, identify errors and highlight inefficiencies.
  3. Deliver Insights: unlock insights from client data and then connect them with the business systems and marketing technologies they already use providing visibility to the teams and people within the business.

This exciting new phase of growth makes AI and data science more accessible and relevant to businesses large and small. Delivering savings to clients like the 500 days of analysts time saved for Direct Line Group, or the £200k in cost savings delivered for AVADO.

With over 20 years’ experience working with market-leading brands to drive business impact, Fospha drive transformation and innovation, combining the best human and AI to bridge the gap between science, engineering and commerce.

If you want to learn about applied AI and data science in media, marketing or to drive business innovation, you can get in touch with them or learn more here.