Instrumental

Instrumental

CEO Conrad Withey introduces you to Instrumental

Instrumental is a social music business focussed on discovering and developing emerging artists with global fan bases on social video networks.

We support our talents’ continued growth by offering best practice social and content strategies. We distribute artist content through our own label, up-streaming fast growing talent into Warner Music Group. We offer our artists a number of services to help them grow their global fan bases, and connect them with brands to drive commercial opportunities.

We’ve also launched a B2B division called DSCVRY that leverages its expertise in talent discovery to help brands and advertisers identify influencers relevant to their target market, and implement influencer or content marketing campaigns. Our clients have included Vodafone, Jack Wills, Wella, boohoo, Viacom/Channel 5 and Studio Canal.

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    Some business stats

    • 511 Artists
    • 18,061 Videos
    • 479,436,080 YouTube Views
    • 3,507,890 YouTube Subscribers

    Impact Stories

    • Get Discovered by Warner Music

      We’re helping Warner Music to find the best unsigned talent.

      Established in 2014, DSCVRY team is a division of Instrumental using a combination of tech and artists discovery team to uncover the best unsigned and undiscovered talent.

    • Instrumental’s Callum Scott signs to Capitol Records

      INSTRUMENTAL ARTIST CALUM SCOTT SIGNS TO CAPITOL RECORDS AFTER 6 WEEK RUN IN THE UK TOP 40

      Social music company Instrumental partnered with UK artist on development strategy with debut single Dancing On My Own hitting over 10 million streams and selling 100,000 units worldwide

      Scott, who has been part of the Instrumental artist network for 6 months released his version of Robyn’s ‘Dancing On My Own’ in March and has since spent 6 weeks in the UK Top 40, selling over 100,000 units worldwide, and hitting over 10 million streams.

    • Jack Wills #CiderSessions

      In store activation, social strategy and content plan to create rewarding experiences for Jack Wills customers.

      Plan includes video content across all talent and brand channels and socials plus live events.  Delivering 3.5m impressions.

    • Vodafone #TakeTheStage

      Amplification of Vodafone’s sponsorship of the Summertime Ball at Wembley stadium. A content strategy that saw YouTube talent compete to win the opening slot on the main stage right before One Direction. Content distributed across artist, brand and Capital Radio channels and socials.

      2.4m impressions

    Jobs at Instrumental