CEO Conrad Withey introduces you to Instrumental
Instrumental is a social music business focussed on discovering and developing emerging artists with global fan bases on social video networks.
We support our talents’ continued growth by offering best practice social and content strategies. We distribute artist content through our own label, up-streaming fast growing talent into Warner Music Group. We offer our artists a number of services to help them grow their global fan bases, and connect them with brands to drive commercial opportunities.
We’ve also launched a B2B division called DSCVRY that leverages its expertise in talent discovery to help brands and advertisers identify influencers relevant to their target market, and implement influencer or content marketing campaigns. Our clients have included Vodafone, Jack Wills, Wella, boohoo, Viacom/Channel 5 and Studio Canal.