CEO Conrad Withey introduces you to Instrumental
Instrumental is working to change the music business forever - to the benefit of independent artists.
We believe the industry needs to move from an ‘ownership’ model to an ‘access’ model in all dealings with artists. We are not about growing a catalogue but building successful artists with highly engaged fan bases with whom we can have long partnerships.
Our mission is to use AI and machine learning processes to discover high potential talent first and then offer the most compelling partnerships possible (across label, publishing, merchandising and licensing) that can grow streams, fan bases, monthly revenue and long term careers – whilst always ensuring artists retain long term ownership of their music.